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Call for Essays on Theatre

Written by Administrator

Deadline: 30 March 2012

To a large extent, one of the areas of Theatre Scholarship in Nigeria which has suffered functional research and applicable theory for effective and profitable practice is “Marketing”.

Theatre business is sometimes referred to as ‘show business’, this presupposes that in structure and practice, it is on one hand, the exhibition of an activity for amusement and enjoyment, and on the other, an enterprise – a trade which should be transacted between some people to yield financial benefits. Obviously, the aspect of the “show” in theatre practice has flourished and matured to a level worthy of recognition, while the “business” aspect has suffered in many respects. To this extent, original and well researched articles are hereby invited from interested scholars and researchers for a proposed book, titled “Modern Theatrical, Cultural and Entertainment Marketing in Nigeria”. This book hopes to bridge the theoretical and practical gap in Theatre marketing and Management studies in Nigeria with essays and topics in broad areas of Theatre, Entertainment, Media and Cultural Marketing, including Tourism, Arts Management and Administration.

The Areas of paper contribution may include but not limited to the following:

- Concept and Nature of Theatre Marketing, Theatre Audience Cultivation and Development, Publicity, Advertising and Public Relations in the Theatre, The Concept of Consumerism in entertainment marketing, Entertainment Branding, Events Marketing and Management, Production Sponsorship, Partnership & Collaboration in Producing Theatrical Shows, Facility/Hall Management, Revenue Generation in Theatre, Staff and Personnel Management & Training, Marketing Management, Direct Marketing, Theatre Marketing Research, Tourism Management & Marketing, Proposal Packaging, Entrepreneurship in the Arts, Film Distribution and Marketing, Hospitality Management & Marketing, Arts and Culture Management and Administration, etc.

GUIDELINES FOR CONTRIBUTORS

Each article must be an original work of the author and not yet published anywhere else. Every interested contributor is encouraged to first send an abstract of not more than 250 words on or before March 30th, 2012. Please adhere to the following instructions too:

NIGERIA, OUR NIGERIA: Presidential Inauguration Exhibition

Written by Jahman Anikulapo

INTRODUCTION: Blessing the Nation with Smiles and Hopes

“There is a lot the sector can give if government can support it to earn foreign exchange. However, we don’t tend to take it very seriously; but every president should take the sector seriously” – Goodluck Jonathan (March 20, 2011)

Incubating hope

Dateline: March 20, 2011: Standing before a gathering of about 500 artists and culture workers, President Goodluck Jonathan gave hope that his administration would deviate from the established bad attitude of successive governments at the centre towards the creative industry sector.

It was in the heat of electioneering campaign, and a few days to the beginning of national elections in which the President was seeking a fresh term of his own, but he insisted that his statement was not intended to score political points, and thus should not be perceived as campaign rhetoric, designed to win sympathy for his candidacy. He also stressed that the ‘Dinner with the President’ gathering of artists, which had been initiated by his advisers, was not intended to be political, saying:

“These are not issues of campaign; I should have spoken to you earlier. I’m not listening to you because I’m standing for elections. After April, we’ll hit the ground running. In the next four years, I want to move the country forward to where it should be. As a nation, we want to look at all sectors of the economy, especially those sectors where jobs can be created within the private sector’’.

Even if, expectedly, a section of the gathering and as well the larger public, millions of whom must have followed the proceedings via live television broadcast, would still be skeptical about the motive of the event, President Jonathan demonstrated that there is much to be taken to heart in the brief statement he made that night.

First, after listening to as many as 12 presentations by various sectors of the Culture Sector, including from writers, musicians, movie makers, theatre artists, visual artists, fashion designers and culture activists, the President said he had been moved to match the artists word for word in their passionate remarks. He abandoned the formal response that his team had prepared for him, and decided to speak extempore. He said;

“Government is probably too far from the creative industry. Government needs to be closer to the creative industry… There is a lot the sector can give if government can support it; every president should take the sector seriously.”

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